The Platters, "Smoke Get's In Your Eyes", charted #1, 1958

The Platters

The Platters is an American vocal group formed in 1952. They were one of the most successful vocal groups of the early rock and roll era. Their distinctive sound was a bridge between the pre-rock Tin Pan Alley tradition and the burgeoning new genre. The act went through several personnel changes, with the most successful incarnation comprising lead tenor Tony Williams, David Lynch, Paul Robi, Herb Reed, and Zola Taylor. The group had 40 charting singles on the Billboard Hot 100 chart between 1955 and 1967, including four number-one hits. The Platters were one of the first African-American groups to be accepted as a major chart group and were, for a period of time, the most successful vocal group in the world.

The Platters formed in Los Angeles in 1952 and were initially managed by Federal Records A&R man, Ralph Bass. The original group consisted of Alex Hodge, Cornell Gunter, David Lynch, Joe Jefferson, Gaynel Hodge.

In June 1953, Gunter left to join the Flaires and was replaced by lead vocalist Tony Williams. The band then released two singles with Federal Records, under the management of Bass, but found little success. Bass then asked his friend music entrepreneur and songwriter Buck Ram to coach the group in hope of getting a hit record. Ram made some changes to the lineup, most notably the addition of female vocalist Zola Taylor; later, at Reed's urging, Hodge was replaced by Paul Robi. Under Ram's guidance, the Platters recorded eight songs for Federal in the R&B/gospel style, scoring a few minor regional hits on the West Coast, and backed Williams' sister, Linda Hayes. One song recorded during their Federal tenure, "Only You (And You Alone)", originally written by Ram for the Ink Spots, was deemed unreleasable by the label though copies of this early version do exist.

Despite their lack of chart success, the Platters were a profitable touring group, successful enough that the Penguins, coming off their #8 single "Earth Angel", asked Ram to manage them as well. With the Penguins in hand, Ram was able to parlay Mercury Records' interest into a 2-for-1 deal. To sign the Penguins, Ram insisted, Mercury also had to take the Platters. The Penguins would never have a hit for the label.

Convinced by Jean Bennett and Tony Williams that "Only You" had potential, Ram had the Platters re-record the song during their first session for Mercury. Released in the summer of 1955, it became the group's first Top Ten hit on the pop charts and topped the R&B charts for seven weeks. The follow-up, "The Great Pretender", with lyrics written in the washroom of the Flamingo Hotel in Las Vegas by Buck Ram, exceeded the success of their debut and became the Platters' first national #1 hit. "The Great Pretender" was also the act's biggest R&B hit, with an 11-week run atop that chart. In 1956, the Platters appeared in the first major motion picture based around rock and roll, Rock Around the Clock, and performed both "Only You" and "The Great Pretender".

The Platters' unique vocal style had touched a nerve in the music-buying public, and a string of hit singles followed, including three more national #1 hits and more modest chart successes such as "I'm Sorry" (#11) and "He's Mine" (#23) in 1957, "Enchanted" (#12) in 1959, and "(You've Got) The Magic Touch" (#4) in 1956. The Platters soon hit upon the successful formula of updating older standards, such as "My Prayer","Twilight Time", "Harbor Lights", "To Each His Own", "If I Didn't Care", and Jerome Kern's "Smoke Gets in Your Eyes". This latter release caused a small controversy after Kern's widow expressed concern that her late husband's composition would be turned into a "rock and roll" record. It topped both the American and British charts in a Platters-style arrangement.

The Platters also differed from most other groups of the era because Ram had the group incorporated in 1956. Each member of the group received a 20% share in the stock, full royalties, and their Social Security was paid. As group members left one by one, Ram and his business partner, Jean Bennett, bought their stock, which they claimed gave them ownership of the "Platters" name. A court later ruled, however, that "FPI was a sham used by Mr. Ram to obtain ownership in the name 'Platters', and FPI's issuance of stock to the group members was 'illegal and void' because it violated California corporate securities law."

The group was inducted into the Rock and Roll Hall of Fame in 1990 and into the Vocal Group Hall of Fame in its inaugural year of 1998. The Platters were the first rock and roll group to have a Top Ten album in America. They were also the only act to have three songs included on the American Graffiti soundtrack that fueled an oldies revival already underway in the early to mid-1970s: "Smoke Gets in Your Eyes", "The Great Pretender", and "Only You (and You Alone)".

The group's line-up has changed many times. The line-up in 1953 included lead vocalist Cornell Gunter, Herb Reed, Alex Hodge, Joe Jefferson, and David Lynch. Soon, Gunter was replaced by tenor Tony Williams.

The band's second manager Ram decided to build the group around Williams's distinctive and versatile voice and his ability to bring life to Ram's songs. Within a year, Hodge and Jefferson were also out and replaced by Paul Robi and a female, Zola Taylor. The details of baritone Hodge's departure are muddy; author Peter A. Grendysa says Hodge was fired by Ram in October 1954 after having been accused of possession of marijuana Bookers and the record company were told that Hodge was let go for bouncing a 15-dollar check. The resulting line-up, the one remembered for the group's biggest and most lasting hits, lasted until 1960.

As a group, the Platters began to have difficulties with the public after 1959, when the four male members were arrested in Cincinnati on drug and prostitution charges. Reed said he lost contact with Taylor shortly after this time. Although no one was convicted, their professional reputation was seriously damaged and US radio stations started removing their records from playlists forcing the group to rely more heavily on European bookings.

In 1960, lead vocalist Williams left to pursue a solo career, and was replaced by tenor Sonny Turner. Mercury refused to issue further Platters releases without Williams on lead vocals, provoking a lawsuit between the label and manager Ram. The label spent two years releasing old Williams-era material until the group's contract lapsed. Singer Jack Hammer, who co-wrote several songs including "Great Balls of Fire", also performed with the group.

The group's line-up splintered further: in 1964 Taylor left[15] and was consecutively replaced by Beverly Hansen Harris, Barbara Randolph and, in 1965, by Sandra Dawn. 1965 also saw the departure of Robi who was replaced by Nate Nelson, former lead voice of the Flamingos.

This splintering of the group's line-up led to wrangling over the Platters' name, with injunctions, non-compete clauses and multiple versions of the act touring at the same time. Williams, Robi and Taylor led their own Platters' groups and, for a short while, Taylor, Robi and Lynch joined forces as "The Original Platters" with Williams-clone Johnny Barnes as their lead singer.

To distinguish his group from the offshoots started by former members, Ram added his name to that of the group. The "Buck Ram Platters", built to showcase his songs, were signed to Musicor Records and enjoyed a short chart renaissance in 1966–67, with the comeback singles "I Love You 1000 Times", "With This Ring", and the Motown-influenced "Washed Ashore". Sonny Turner sang the lead on these three records, with Reed, Lynch, Nelson, and Dawn completing the group. Nelson left the group in 1967. Dawn, who left in 1969, was replaced by Regina Koco, who stayed with the group until 1983.

Also in 1969, Reed, the final member of the original Platters, resigned from the group. Reed eventually led an "official" Platters group under license from the Five Platters, Inc. Nelson also worked with this group until suffering a fatal heart attack in 1984.

After Reed's departure, Ram continued to promote his own Platters group.[19] Turner left in 1970 (to form his own Platters group) and was replaced by Monroe Powell, who remained a constant member from 1970 to 1995, amid many other line-up changes. Tony Williams formed his version of the Platters in 1971 and announced a worldwide tour. In 1995 a dispute between Powell and manager Jean Bennett (who had purchased Personality Productions, the booking/management arm of the Platters' business, from Ram in 1966) led to the two parting ways. At the time, the group's line-up was in limbo, leaving one person, Kenn Johnson, as the only other group member. Powell and Johnson continue touring as "the Platters", with Bennett hiring five new singers to be the "Buck Ram Platters", with lead Myles Savage.

Despite Ram and Bennett's assertions, it was later determined that Five Platters Inc., and Jean Bennett never had legitimate rights to the "Platters" name.

 

"Only You", The Platters, charted #9 in US and #6 in UK, 1955

 

 

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